The Math We
Built This On
We didn't start as a general marketing agency and narrow down to implants. We started with the economics of a full-arch case and built an agency around what that number actually requires.
The numbers that set the strategy
A single implant patient is typically worth a few hundred to a couple thousand dollars in acquisition cost against a treatment value of a few thousand. A completed full-arch case runs $15,000–$40,000, with most falling between $20,000 and $30,000 — against an acquisition cost usually in the $1,000–$2,000 range. That gap is why full-arch deserves campaigns, landing pages, and follow-up sequences built specifically for it, rather than folded into a general “dental implants” ad group alongside single-tooth cases with entirely different economics.
It's also why response time matters more here than almost any other category of local marketing. A patient considering a $25,000 procedure who doesn't hear back within minutes doesn't wait around — they call the next practice on the list. Most of what looks like “the ads aren't working” is actually the follow-up.
What we track, and why it's different from a lead count
A lead is not a case. We report the full path — enquiry, booked consultation, consultation attended, case accepted — because a practice that closes 25% of consultations and one that closes 50% have identical marketing and completely different businesses. Most agencies stop reporting at the lead. We don't, because the number that pays your bills is the one at the end of that chain, not the beginning.
Where we're starting
NexArch is working with its first practices now. If the honest state of things matters to you before you commit — it should — ask us directly on the call what that means for you: closer attention, direct access to the people doing the work, and a say in how the reporting and process get built.